Price Match Policy


At Sigma Sports we’re committed to offering great service and unbeatable value for money whether you choose to buy in-store, from our website or over the phone. We understand that price is important, so we are regularly checking our prices against businesses that offer identical products nationwide, sold with the same service conditions and in stock. Where you find an identical product from a retailer with a nationwide presence, that is in stock and sold with a comparable service and conditions, we will look to match this price as long as it is economically viable to do so.

If you do find a product being sold cheaper by one of our competitors then follow the steps below to receive your Price Match discount.

How It Works

To request your Price Match, please use the Contact Form, with all requested details, see below. An incomplete request will delay us reviewing your Price Match request.

Should you wish to Price Match in one of our stores, please speak to a member of our store team to begin the process.

  1. Website link (URL) of the product on our site that you would like to Price Match
  2. Size and colour/flavour of the product if applicable
  3. Website link (URL) of the product at a lower price on the competitor's website


If we agree to match the competitor and your order has been placed already, your card will be invoiced for the lesser amount and the funds will become available on your card again. PayPal payments will be refunded directly. If your order has already been processed by our warehouse, we will refund your original payment method if the Price Match has been accepted.

If you haven't placed an order yet, we will email a Virtual Basket for you to complete the order at the agreed price.


  • We will Price Match against retailers that are selling an identical product, that is in stock and offer a similar level of service and conditions. The below list of competitors are examples of who we will Price Match. All Price Match requests are treated on a case-by-case basis and are at the discretion of Sigma Sports
  • We are unable to Price Match on non-UK websites at this time
  • The competitor’s item must be identical (colour, size etc)
  • The competitor’s item must be in stock at the time of the Price Match
  • The competitor’s price must be publicly advertised online and cannot include any membership or personal discounts
  • We cannot match any multibuy type offers
  • We will take into account any delivery charges that are applicable
  • We reserve the right to make additional charges for installation on price-matched products
  • We reserve the right to decline a Price Match request at our discretion
  • Price Match is not available when any cycle to work scheme or Interest-Free Credit is used as payment
  • Price Match discount codes cannot be combined with any other offers
  • We are unable to offer this Price Match policy for customers outside of the United Kingdom
  • We reserve the right to reject a Price Match request and an application from the customer to request a Price Match is not a commitment from us to do so

For more information call us on 0333 006 8833 and select option 1 to speak to a member of our online sales team.

Competitors we Price Match

  • 99 Bikes
  • Cycle Store
  • Evans Cycles
  • Halfords
  • JE James Cycles
  • Merlin Cycles
  • Rutland Cycling
  • Tredz
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