Rule 28

Founded in 2017, London-based brand Rule 28 is on a mission to provide the very best in high performance aero cycling clothing. Each Rule 28 product is rigorously tested and refined to ensure it offers world-beating performance, with custom technical textiles made in house. The brand publishers all its research data to be as transparent as possible - so you can trust that Rule 28 kit will provide an unfair advantage.

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